We are an editorial portrait studio known for our unique eye for color and styling.

We are located in the sunny Mission of San Francisco, CA.

What to Expect

Hot tea, your favorite music on the speaker, clear direction and positive feedback from me the whole time. Relax, get into the flow, and have fun being yourself! A new visual identity is just a natural byproduct ;)

1. Lay it all out

We start by going through everything you brought — outfits, accessories — all of it laid out so we can plan together.

2. Pick backdrops

For Classic Sessions, we’ll choose a range of backdrops based on what you wear and what vibes you’re going for.

3. Shoot and check in

With the live preview system, you’ll see images as we go. Notice a pose that you feel most natural in? We’ll shoot more of that!

5. Freshen up

Use the changing room for make-up touch-ups, hairstyle changes, or a full outfit swap.

4. Switch it up

New backdrop, new look - so your gallery has range, not just 4 versions of the same photo.

6. Pick favorites

We go through all photos together and note retouching requests. Final photos land in your inbox within a week.

Have questions?

I’m here to listen and learn about you: what you do, what the headshot is for, and the vibe you’re going for. I’ll answer any questions you have along the way - outfits, backdrops, or anything else on your mind.

But really, this call is for you to meet me and see if you feel comfortable and trust me to take great headshots that actually show who you are :)

How I Work

Guiding Poses

I'm your safe guide through this, not just someone pointing a camera at you. Camera shy? Nervous? Most people are! I'll walk you through poses and expressions and make sure you feel at ease before I ever press the shutter.

Flattering Lighting

I create soft, flattering light with professional studio lighting common in editorial and advertising campaigns.

Attention to Detail

Years of editorial work means I notice the small stuff — a folded collar, a stray hair — and fix it before it ends up in your final photo.

Live Preview

With live preview, you'll see exactly what I'm seeing as we shoot. Like a pose? I'll shoot more of it. Something's off? I'll adjust right there. No black box, no surprises when the gallery lands in your inbox.

Natural Retouching

And when it comes to retouching, I have a light hand. I'll smooth what needs smoothing and leave the rest — your texture, your features, the things that make you look like you. I'm not in the business of enforcing one narrow idea of what beautiful looks like.

Reserve Your Session

Essential

2 Retouched Photos

10-20 minutes

1 look

1 neutral background

$275

Classic

4 Retouched Photos

30-50 minutes

2 looks

2 backgrounds

$430

Fully Custom

6+ Retouched Photos

60-120 minutes

3+ looks

2+ backgrounds

Custom Quote

Hi!  I’m Xiaofan :)

Lead photographer and fine artist of Xiaofan Fang Studio

I love drawing inspiration from my hometown Xiamen Island as well as Chinese paintings and poems. I love playing with colors and I drink a lot of Mt. Wuyi cliff tea. I believe that every person is photogenic with the right photographer. People say that I can put them at ease within the first few minutes. I really appreciate things that are made with care :)

I run a full-service photography studio delivering headshots to tech companies, creative studios, and individuals. We strive for the headshots to showcase the company and brand culture as well as each person’s unique personality. Your headshots don’t have to be generic, and getting them taken doesn’t have to be awkward. We bring professionalism and authenticity, all while having more fun than you’d expect.

Our headshot sessions are relaxed and fun, full of color, creativity, and good energy. I left a software engineering job to start this studio, and I still can't quite believe I get to do this for a living.

What People Have Said

“The photos all look so cool! I’m often disappointed after photo shoots but this has exceeded my expectations!

“You have a unique skill of making people feel comfortable. I’ll be recommending you to everyone I know!”

“You noticed the small things -like brushing hair out of my face - that other photographers just let slide. I really appreciate that!”

Client Stories

Feminine and Masculine

BR wants two distinct looks. One saying boss and professional, and one with personality. One with hair down, and one with hair up showing her undercut. One feminine and one masculine.

Classic Session Q&A

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